Effects of haptic imagery on purchase intention

Abstract The COVID‑19 pandemic has increased the popularity of online shopping, and companies are looking for ways to provide consumers with experiences that shopping cannot provide, such as touching products imagining them in use. In this context, importance haptic imagery showcased is increasing. This study replicated extended Peck et al.’s (2013, Journal Consumer Psychology , 23 189–196) finding physical control psychological ownership mediate influence on purchase intention. showed a product intention through mediation compared not imagining, conceptually replicating study. also examined moderating effect involvement there was no moderator role involvement. findings would have practical application marketing, encouraging imagine product.